Tailored Media Intel
If there is fire, smoke, or even dust—we can identify it and let you know what it means.
Our reports, insights, and agents can be found in the boardrooms of some of the world’s largest organizations. We bring clarity every day to empower decisive leadership.
Our Team
K.C. Brown
President
Dave Farrell
Founder, Managing Editor, SENTRY
Peggy Farrell
Founder, Lead Editor, SENTRY
Editor & Analyst Corps.
Service Record
Our SENTRY and SCOUT agents report to a variety of distinguished organizations including many household names and the Fortune 100.
Industry Mix
Active Client Tenure
More than
1 million
Editor-Reviewed Stories in 2021
Average Tenure
10+ years
For a Lone Buffalo Editor
Our History
Lone Buffalo was born in 1995 by Dave and Peggy Farrell. Stemming from a consulting contract with Ford Motor Company, Dave developed a media monitoring protocol that was thorough, efficient and easily distributed throughout Ford’s public affairs office. This same tailored approach continues has been implemented within many other Fortune 50 companies.
The Lone Buffalo has grown to span diverse industries, media analysis, global clients and multiple languages—yet every engagement maintains the boardroom polish applied by real people who understand what executives and corporate communications professionals demand.
Our Approach